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RETHINK water partnership

November 15th, 2016


(Ellicott City) – Environmentally-focused beverage startup RETHINK Water proudly announces a two-year partnership with Ellicott City Soccer Club, a local soccer club dedicated to developing healthy and well-rounded kids through the game of soccer. Ellicott City Soccer Club’s commitment to fostering healthy habits in kids is a perfect match for RETHINK Water, a premium water packaged in a paperboard carton that is designed to be better for the environment while still offering convenience for active families.

The team at RETHINK Water is excited to embrace the opportunity presented by this local partnership to educate families about making positive choices for the environment. Soccer sidelines are a great setting to spark conversations in the community about the benefits of renewable resources.  

“Ellicott City Soccer Club is a great partnership where we see an opportunity to share our environmentally responsible message with like-minded families who finally have a convenient alternative to single use plastic water bottles for their kids,” says CEO and Co-founder of RETHINK Water Matt Swanson. “We are excited to join Ellicott City Soccer Club in their mission to bring up well-rounded and healthy kids.”

Ellicott City Soccer Club is a high-quality soccer club based in Howard County, Maryland that is dedicated to the healthy development of kids through the game of soccer. Participating in tournaments both locally and nationally, Ellicott City Soccer Club has over 35 travel teams and 350 recreational players throughout the year in various programs including a Free Special Needs clinic. Executive Director Tim Ryerson believes “the partnership between CiTY and RETHINK is a perfect fit. Educating our players about staying hydrated and drinking more water is a priority as part of our “off the field” development which is one of the things that sets us apart from traditional soccer clubs. Also, we want to support local business and RETHINK is located in downtown Ellicott City!”. For more information on various programs visit or email [email protected].

RETHINK Brands has corporate headquarters in Historic Ellicott City, Maryland. RETHINK Water, a premium water packaged in a paperboard carton, is available at Target, Giant Food, CVS, Roots Market, Yes! Organic Markets, select Wegmans, and online at For more information, please contact Leslie Barragan [email protected] or at 443-301-5060. Terms of the agreement have not been released.

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